I’ve been keeping these photos under wraps for months, and with the launch on Natalie’s new website this week, I can finally share! And BOY, were these worth waiting for. Natalie was my first ever brand photography client back in 2016 when she was working on her first major rebrand (you can see her first shoot here!), and things have changed in a massive way for her business over the last almost-seven years.

She’s always been a champion for those around her, and seeing that message sharpen and grow louder and bolder has been a JOY. And now, seeing a visual brand that reflects that emboldened messaging? It’s a branding dream come true. The amount of thought and intention that went into ensuring the visuals reflecting the vision paid off in spades.

Natalie and I actually ended up shooting together twice- once in October, and then again in December to furnish her collection of photographs with a specific set of visuals requested by her designer, Erin of The Happy Brand. And I’m SO impressed with how well those two sets of photographs coexist on Nat’s site! I’ve separated the shoots out so you can see the contrast between the two- shoot #2 is toward the bottom ;).

Shooting for a complete re-brand is an undertaking- you’re not “adding to” the client’s existing library of photographs, you’re actually shooting with the intention of replacing most, if not everything, they’ve used in the past. That means you need to work intentionally to create as much variety and volume as possible, especially when your client is someone like Natalie- a content machine, who will put their photos to work everywhere. 

It was my favorite kind of challenge :).

Natalie, I could not be more proud of you- of the genius that is you, of the waves you’re making, of the unapologetic force you are. It’s a privilege to be your friend, and an absolute honor to be your brand photographer!

See Natalie Franke’s brand-spankin’ new website + refresh here, and enjoy a few of my favorites from our two shoots this past Fall!

Wardrobe + on-set styling for our first shoot- Katherine Bignon

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And then we shot again!

These are a few favorites from our second shoot, the one in December where we had input & direction straight from Nat’s designer, Erin! Erin was actually on set with us for this shoot which was so fun.

The following photos were all shot in-studio, and you’ll see these are all meant to be more of attention-grabbing images that communicate the overall brand vibe, less “storytelling” or “background” type photos. Erin had a really specific vision for where she wanted to use these, and I loved the clarity we were able to approach with for this second, shorter shoot.

Natalie Franke re-brand photographs | Abby Grace Photography Natalie Franke re-brand photographs | Abby Grace Photography Natalie Franke re-brand photographs | Abby Grace Photography Natalie Franke re-brand photographs | Abby Grace Photography Natalie Franke re-brand photographs | Abby Grace Photography Natalie Franke re-brand photographs | Abby Grace Photography Natalie Franke re-brand photographs | Abby Grace Photography Natalie Franke re-brand photographs | Abby Grace Photography Natalie Franke re-brand photographs | Abby Grace Photography Natalie Franke re-brand photographs | Abby Grace Photography

Want more? Check out the brand photography archives!

Natalie Franke | The complete re-brand

January 13, 2023

  1. […] Natalie Franke’s complete re-brand […]

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