Diversify your marketing | Abby Grace

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This past Monday, Facebook, Instagram, and WhatsApp were all down for just under six hours due to an internal error. And small business owners everywhere started freaking out. We get the Wall Street Journal delivered to our home every morning, and I almost spit out my coffee reading an article on the outage in the […]

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Small business owners, we need to talk

October 6, 2021

Fear and Panic are bad bosses | Abby Grace

Photographers

[Prefer to listen? Find the audio version HERE] Have you ever experienced FOMO? I feel like it’s a constant battle, especially with tools like Insta Stories- ever seen snippets of your friends at a conference you considered attending, and then rushed off to look for tickets to the next one? Yeah, me too. FOMO is such a strong emotion […]

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Fear + Panic are bad bosses

April 30, 2020

What is a "brand," anyways? | Abby Grace Photography

Photographers

The other day I asked my Instagram fam to share their biggest struggle with building a CLEAR, understandable brand, and the results were overwhelmingly varied- my favorite answer was this: “Everything. I guess I just don’t know where to start.” As an industry, we tend to use the term “branding” to refer to everything from […]

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What exactly is a “brand,” anyways?

April 23, 2020

Using storylines as the foundation of your social media strategy | Abby Grace Photography

Photographers

[Prefer to listen rather than read? Head here for the audio recording of this blog post!] You’ve probably heard the stats from marketing experts- on average, consumers need to hear your message anywhere from 3-7x in order for it to sink in. A one-time dose of marketing just doesn’t get the job done anymore- consumers […]

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My social media strategy: Lather, rinse, repeat (and repeat!)

April 13, 2020

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