It was November 2018, and I was panicking as we were knee-deep in paperwork, preparing for our first adoption: Our bookings were inexplicably down by more than 50%. Which was problematic because, you know, we were running a business… but what really made me sick with anxiety was the question of how we were going […]

Whenever it was that Reels first arrived, I declared (via newsletter) that I had zero intention of participating in short-form video (Reels & TikTok). I had good reasons that I still stand by: I didn’t want another excuse to spend MORE time on my phone, more time on social media. I didn’t see a clear line from […]

When I first quit my corporate job to go full-time with photography, I was *certain* I would fail. I mean, I didn’t think it would happen immediately. But in the back of my mind I was sure this whole photography thing would fizzle out after a few years, and I’d be left to find a […]

This is something we’ve been (sort of) quietly working on over the last few years, and a subject I’ve only recently begun to share about- pivoting from weddings into branding! Though I’ve been shooting brand photos since 2016, the pivot really began for me in 2019 when we began talking about the new service on […]