When I first started shooting for brands, I remember thinking how much I would have LOVED to shoot for a winery. It felt like a pipe dream at the time, so I pushed the goal out of view for years because it seemed so unrealistic. I didn’t remember that particular goal until I was sitting […]

If you’ve been following along with the first five episodes of the Unsinkable Marketing private podcast, I would LOVE to have you join me for a live recording of Episode 6! We’ve had a ton of positive feedback from our listeners, and I’m taking the final episode to a live studio broadcast format so we […]

It was November 2018, and I was panicking as we were knee-deep in paperwork, preparing for our first adoption: Our bookings were inexplicably down by more than 50%. Which was problematic because, you know, we were running a business… but what really made me sick with anxiety was the question of how we were going […]

Whenever it was that Reels first arrived, I declared (via newsletter) that I had zero intention of participating in short-form video (Reels & TikTok). I had good reasons that I still stand by: I didn’t want another excuse to spend MORE time on my phone, more time on social media. I didn’t see a clear line from […]