Off-camera flash for brand photographers | Abby Grace


It happened over and over again in 2022. My brand clients and I would comb through location options, settling on a final choice that matched their overall brand vibe AND seemed workable in terms of light & space.  And then we’d step on set, and the light was NOTHING like the listing photos.  Sometimes it […]

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Why “being afraid of OCF” isn’t an excuse

February 7, 2023

Brand shoot for KT Merry, by Abby Grace Photography


This one was a dream come true. As one of the leading wedding & editorial photographers in the world, I’ve admired KT’s work for years, and first had the chance to meet her while third shooting a wedding with her and Chad in 2020. When she mentioned wanting to talk about brand photography, my heart […]

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KT Merry | Brand portraits

February 2, 2023

Linchpin, Co | Vancouver, BC brand shoot | Abby Grace Photography


I’ve had several insecurities throughout my life so far, but the biggest potential threat to my business stemmed from worrying about a flippin’ box of Lucky Charms.   Growing up, finances were always tight- my dad is in law enforcement, my mom was home caring for me any my two brothers (middle kid, right here), so […]

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The scarcity mindset: poison for artists

January 27, 2023

The Funnel Sisters | Brand shoot for copywriting team by Abby Grace Photography


In November 2021, I gave a talk at my mastermind retreat on the categories of visuals business owners need to have to tell the story of their brand, and right afterwards Chess & Nickie of The Funnel Sisters walked over and told me “we need that.” They’d mentioned something had been missing from their website, […]

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Funnel Sisters | DC Brand Shoot

January 25, 2023

Grab the 9 Brand Photo Archetypes shot list download, so that you never run out of ideas on set and can approach every session with a strategic PLAN.

Ever feel like Elsa and freeze up during a shoot?

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