The other day I asked my Instagram fam to share their biggest struggle with building a CLEAR, understandable brand, and the results were overwhelmingly varied- my favorite answer was this: “Everything. I guess I just don’t know where to start.” As an industry, we tend to use the term “branding” to refer to everything from […]

[Prefer to listen rather than read? Head here for the audio recording of this blog post!] You’ve probably heard the stats from marketing experts- on average, consumers need to hear your message anywhere from 3-7x in order for it to sink in. A one-time dose of marketing just doesn’t get the job done anymore- consumers […]

Nitin & Chelsea’s wedding was my first one after Felix was born, and I could not have asked for a better couple + family to come back into weddings with! The thing I love most about these two is how much they kept their eyes on what mattered most- getting married. Two families coming together to celebrate […]

Last January in an effort to stretch myself creatively, I challenged myself to create a new self-portrait each month- “surely that can’t be hard, I love breaking out my tripod + trigger!” Well, it certainly turned out to be a challenge some months, but that’s the beauty of publicly committing to something like this AND […]