I’ll admit right off the bat that I was a wee bit intimidated when I saw Sara’s name + business come through the pipeline. Sara Does SEO… dang, that’s like, REAL virtual. How are we going to make something *so inherently virtual* into something visual?
But this is where things get fun. When it’s not IMMEDIATELY intuitive, that’s when I have the chance to push the boundaries and get really creative!
See, I help my clients turn intangible concepts into tangible visuals- it’s my special sauce, my M.O., and I LOVE the challenge of turning words and messaging into intuitive photographs!
But SEO? How does one depict Google results, outside of just showing Sara sitting with a laptop?
Sara is *the* authority for helping wedding vendors make their way to the top of search engine results. So as I was brainstorming my shot list, I pressed on the idea of weddings, marrying that with the idea of “search” and I LOVE what we came up with! There’s so much variety within her gallery and I can’t wait to see how she puts these to use.
It had been three years since her last head shot, so in addition to replacing those, we also updated Sara’s library of brand assets so she had fresh material for her Facebook ads, slide decks, Reels covers, and more. We walked away with a diverse collection of portraits, detail imagery, and flat lays to make showing up online easier and faster.
Sara, I’m so grateful our paths crossed- you have so much joy and energy, it’s easy to see why your audience loves learning from you! Thank you for allowing me the chance to create for you! You made my job more fun than I had any right to expect, and I already can’t wait to see what we create next time :).
Bummed the party’s over? More branding inspiration available here!
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© ABBY GRACE PHOTOGRAPHY 2024
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