“I want to trash it all and start again 😂… I know where I want my brand to be but I don’t know how to get there.” ^^^actual words from a fellow creative as we were talking about the dissatisfaction that comes with feeling like your brand ISN’T where it could or should be. And […]

[Prefer to listen? Find the audio version HERE] Have you ever experienced FOMO? I feel like it’s a constant battle, especially with tools like Insta Stories- ever seen snippets of your friends at a conference you considered attending, and then rushed off to look for tickets to the next one? Yeah, me too. FOMO is such a strong emotion […]

I wish you could have heard how Zach & Meghan’s siblings and parents spoke about them throughout their wedding weekend- how beloved these two are by their nieces and nephews, how much they prioritize time with loved ones, how they’re the ones to drop everything and come to the aid of those closest to them […]

The other day I asked my Instagram fam to share their biggest struggle with building a CLEAR, understandable brand, and the results were overwhelmingly varied- my favorite answer was this: “Everything. I guess I just don’t know where to start.” As an industry, we tend to use the term “branding” to refer to everything from […]