It was November 2018, and I was panicking as we were knee-deep in paperwork, preparing for our first adoption:
Our bookings were inexplicably down by more than 50%.
Which was problematic because, you know, we were running a business… but what really made me sick with anxiety was the question of how we were going to pay our adoption agency fees.
There was something hugely divine happening in that season as Matt and I learned to lean more fully on the Lord and trust him to provide for our needs.
There was also something really practical happening, too:
>> I realized I’d become complacent about marketing.
I’d been doing the same schtick for years, but what used to work… wasn’t working anymore.
(My empty calendar was proof of that.)
I needed to change up my tactics, and I needed to do it STAT.
Real talk: “flying by the seat of your pants” is not a marketing strategy.
Marketing influences whether you have a booked out calendar… or not.
(And when I say marketing, I’m not talking about social media. That’s part of it, but marketing is so much bigger than Meta’s suite of platforms.)
>> Which means you have a LOT of influence over how consistently you’re booked when your marketing approach is well-rounded! <<
The #1 question we get from our students is “how can I book more clients?”
(I mean, it’s the question on pretty much EVERY business owner’s mind, isn’t it?)
I’d love to show you how I do it!
Introducing the pop-up podcast:
In this limited, six-episode podcast, I’ll be taking you BTS of the AGP marketing playbook to show you how we do it, and where our bookings come from as a result.
And here’s the kicker- it’s a marketing plan that continues to work:
I’ve never opened up my playbook like this before- it’s gonna be GOOD.
The first episode dropped on Monday, and episode 2 (all about generating traffic via SEARCH) went live today! These episodes are going to be short- between 15-20 minutes- so you can quickly get back to running a business that enables a life you love.
I’d love to have you join me for the Unsinkable Marketing Podcast– because panicking over where your next booking will come from is the pits, and the “just post more on social media” strategy will suck the life out of you.
Let’s tackle this together, shall we?
(Psst- it’s a secret podcast, so you won’t be able to find it by searching on your go-to podcast app- you’ll need to click the link above in order to access it!)