WHAT. A. DREAM.

Katelyn’s one of the most warm, genuine souls I’ve ever met, and it’s easy to see why she’s become a household name among photographers and, in general, the creative world. She was at the tippy top of my Dream List for branding clients, and I’m so grateful she trusted me with these portraits!! I’ve admired her for years, having attended one of her earliest workshops in 2011 and followed along with her and Michael’s story for almost a decade now. It’s been such a privilege to grow in friendship with her, and the first time she mentioned anything about working together for branding portraits, you can absolutely bet I ran into Matt’s office with a “guess what Katelyn just said!!”

Katelyn James branding shoot | Abby Grace Photography

One of my favorite parts of shooting for go-getters like Katelyn is how WELL she knows her own brand. She knows what it is, and what it isn’t. She knows her target audience, their hopes and needs, and what resonates with them. Even further than that, she knows where her brand is GOING, and communicated that clearly to me which, in turn, allowed me to shoot content that actually goes to work for the brand, visually enunciating the brand identity she’s worked so hard to develop!

“I have been running a successful, thriving business for over 12 years and I can’t believe it has taken me this long to invest in a shoot like this. As a business owner, I never realized how badly I needed to have a professional brand photographer style and direct a session like this for me. I see now that this is more than just a collection of headshots, Abby created a complete visual representation of my brand that I desperately needed!” – Katelyn

Katelyn James branding shoot | Abby Grace Photography

We coordinated timing for her full-day branding shoot around website updates that she had planned with Jen Olmstead of Tonic Siteshop, which is the BEST way to time branding portraits and work on your site. Giving your designer a complete collection of on-brand imagery (instead of a smattering of disjointed, non-cohesive photos taken by different photographers all with different edits) makes the design process smoother, and the final outcome so much better! 

“I can’t possibly stress enough what a difference it makes in the overall outcome of your website design or your designer’s ability to create a stunning website when you have a collection of strategic, beautiful branding images at your disposal. Getting to choose from the hundreds of perfectly on-brand images Abby shot for Katelyn, I felt like a kid in a realllllly pretty candy store. The entire presentation of Katelyn’s site was elevated as a result and everything looks and feels more like her. I’ve said it a thousand times – working with Abby is a *gamechanger* because she understands brands and she gets design.” – Jen

Katelyn James branding shoot | Abby Grace Photography

Katelyn, I can’t say “thank you!” enough for the opportunity to shoot for you! I never would have guessed when you and I met all those years ago that this is where either of us would be at the turn of the next decade, which just goes to show that I should learn to dream as big as you dream. You’re a peach, sweet friend, and I can’t wait to shoot again with the rest of your team!

Go check out Katelyn’s stunning, newly-updated website to see these in action!

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Obsessed with this custom backdrop from Lindale Studios. Obsessed, I tell ya.

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Branding portraits for Katelyn James | Richmond branding photographer

August 11, 2020

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